A circular with a title like, "Diet, Lifestyle, and Wellbeing" probably won't go viral among "tradies", the Australian word for "construction trade workers". But a video like the following might:
According to www.tradieshealth.com.au/, "The Australian Physiotherapy Association (APA) and Steel Blue have declared August is Tradies National Health Month. Throughout August we focus on educating tradies on the importance of full body health & safety. All month, Steel Blue and the APA will promote body health and safety tips for tradies."
In addition to videos, the website has games and fun infographics to get across their message.
According to www.tradieshealth.com.au/, "The Australian Physiotherapy Association (APA) and Steel Blue have declared August is Tradies National Health Month. Throughout August we focus on educating tradies on the importance of full body health & safety. All month, Steel Blue and the APA will promote body health and safety tips for tradies."
In addition to videos, the website has games and fun infographics to get across their message.
View the video, laugh,
and then think about what you can do to encourage your staff and customers to take better care of themselves.