During more than 30 years in the building products industry, Michael has been a consultant to hundreds of building product manufacturers and construction industry organizations. He is a prolific author writing about building science, industry trends, and building product marketing as well as a frequent speaker at industry conferences.
Michael studied in Buckminster Fuller’s design science program at Southern Illinois University and earned a master of architecture degree from University of Illinois. Prior to entering consulting, Michael worked in product development for Inryco – a major building product manufacturer, completed an architectural internship, and was director of specifications for a major architectural and engineering firm.
He founded Chusid Associates, North America’s leading building product marketing, and Architectural technology consultant in 1985 and was its president until 2012. This was followed by a stint as head of marketing and business development for Ceilings Plus where he helped the firm set new sales and production records. He has since returned to consulting.
Michael is a registered architect and a Certified Construction Specifier. The citation elevating him to Fellow of the Construction Specifications Institute reads, “For your on-going leadership in advancing new…technologies; for your prolific articles that provide a valuable resource to the construction industry; and for raising the bar for technical support to design professionals through your profound impact on translating product information into useful and well-written technical documents and improving the tools and specifications of product manufacturers…”
Additional recognition comes from the Construction Writers Association which presented him the Godfrey Award for superior construction journalism and with awards for marketing, corporate, and electronic communications. He is a three-time winner of the CSI/SCIP Excellence in Construction Information Award. And he has earned advertising awards and commendations from Architectural Products, Architectural Record, Concrete Construction, and the American Advertising Federation.
He is a husband, father, and grandfather. Avocationally, he loves wilderness hiking and desert retreats. He also studies and teaches shofar and is the author of the three-volume reference Hearing Shofar: The Still Small Voice of the Ram’s Horn.