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Happy Holidays from Chusid Associates!
We
hope this email finds you and your family well and that our news and
tips will guide you and your company to a bright New Year. As our gift
to you, we've shared some of our holiday themed articles below.
Best Wishes,
Chusid Associates
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Holiday Gifts for Architects
| | A perforated Christmas tree |
December is here again and it's time to start sending holiday gifts and greeting cards! Here are a few creative ways building product manufacturers can create holiday gifts that promote your business while spreading holiday cheer. More.
Concrete for the Holidays - The Lighter Side of Concrete
With
the continued economic slowdown, each of us ought to be looking
around, close to home, to see how we can contribute to the recovery.
Construction has been particularly hard hit, since its downturn began a
year in advance of the overall recession. Here's my proposal: Concrete for the Holidays. |
| BUILDING PRODUCT TRENDS | | Product Packaging -- Slimming Down the Waste
Building
products need to be shipped around the world to different construction
sites. The one thing you have control over is the type of
packaging you are using to ship your products. By streamlining your
packaging and ensuring that you have only the basic necessities, you
will save the environment, money, and can better market your green
message. More.
Recession Changes Where Designers Work
One
result of the recession may be a further decentralization of
architectural practice. This will create new challenges for sales reps
wishing to make calls on design offices.
I received the following email from an architect that had closed his
small office after 25 years of practice at the same location. While his
direct impetus was a downturn in workload, he points out the shifting
nature of practice as follows...
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SOCIAL MEDIA TIPS
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| Essential Social Media for the Construction Industry
Are
there too many channels for businesses to make effective decisions
about which social media to use? If there are too many options for
businesses, what is that doing to our customers? A new client recently
asked me what I considered "essential social media" for a building
product manufacturer. I listed...
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TRADE SHOWS
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| 'Tis the Season... for New Press Kits
The
air is getting colder, the days are getting shorter, and we're coming
up on that magical time of year that means something special to
everyone...It's time to update your press kits for 2011! World of Concrete
is coming early this year (Jan. 17-21), and the holidays are going to
cut into that time. If you have not already started revisions, now's the
time to do so. More.
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| GREENWASH OF THE WEEK | | Cement Company Claims to be Green, Fights Eco Regulations
A
cement company fights new EPA regulations while their website claims
otherwise. It's dangerous when a company's operations department and
marketing department lack proper communication that could make or break
their public image. More.
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CHUSID ASSOCIATES NEWS
 | | Norah Lally (right) accepts one of Chusid Associates' three 2010 CWA Awards. |
Chusid Associates Wins Three Awards this fall!
The Construction Writers Association has awarded us:
- Our second Godfrey Journalism Award - (Read the judges' comments here.)
- Marketing Communications Award -Ceilings Plus Idea Box. The Idea Box also won a second award for Internal Communication Pieces in the Printing Industries of America Awards this year.
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