A ceramic tile promotional group has, for years, been using a cartoon series to educate contractors and specifiers. It is model other building product manufacturers and promotional groups can emulate. The group's website explains:

"TileWise cartoons were developed under Donato Pompo's leadership for Club '84 (Ceramic Tile Action Group). Club '84 was a non-profit organization of accomplished individuals from all segments of the ceramic tile industry. The group's mission was to develop and distribute educational aids to educate, train and bring quality awareness to the distributors, specifiers, installers, and consumers of Ceramic Tile.

"The TileWise cartoons were created to communicate issuses and concerns in the business of using ceramic tile for all segments of the industry. The objective was to educate to promote the quality use of ceramic tile. In each cartoon the screen exagerates what you shouldn't do or emphasizes an issue or concern, then George the Bucket (named after CTI founder George Lavenberg) says what is correct. The cartoons ran for twelve years in each issue of the Tile Industry News, a major industry publication, published by the Ceramic Tile Institute until 1999 when it ceased

"Use these cartoons to educate your customers and employees to help avoid potential problems, and to promote a positive image of your company through newsletters, posters or mailings.

"We hope you can put these cartoons to good use to help your industry and your business, and we know you will certainly benefit from them if you do. Good Luck!"