Ceilume, and here is what he posted on my LinkedIn page.
"Working with Michael Chusid as an architectural product marketing consultant has been a revelation for our company, and will certainly be the same for yours if you choose to engage his services.
His depth of knowledge and innate inquisitiveness will, in short order, have him telling you things about your product that you probably haven’t thought of, and finding potential marketing strategies and market niches that you have not considered. You hire a consultant to tell you things you don’t know, to augment your strengths, and to expand your thinking. Mr. Chusid will do all that and more.
Expect some assumptions you hold dear to be challenged. Expect established patterns of thought and procedure to be disrupted, in a good way. Expect Michael to function as a dedicated member of your staff, not as an outsider. Never one to shoot from the hip, his advice, when given, will always be thoughtful and insightful. Whether or not you choose to follow it, understand that it is carefully considered, and worth your careful consideration.
If you are looking for a “yes person” to confirm what you are already doing, Michael is most likely not your man. If you are looking for someone to help take your product or your business to the next level, Michael is the guy to get you there."