Photo Contest - Take Your Best Shot

Many building product manufacturers have a difficult time getting photos of their products in use.   Koroseal, a leading producer of wall covering, is holding a contest to entice people to submit photos of their products. The contest also builds customer engagement with the brand.

A spot on Koroseal's home page links to the entry form:

Contest Rules:
  • Clarify that this is a random drawing, say it is open to anyone over 18 except as prohibited by law, excluded employees, limits the number of submittals an individual can make, define which products are applicable, prohibit resubmission of previous submittals and state a deadline for submission.
  • Include instructions for submittal, state minimum dimension (in pixels), and requires (highlighted) that submitted images are property of entrant.
  • Copyright remains with the submitter, but the company is given a non-exclusive right to use and publish any of the images submitted in advertising, promotional materials, publications, and other purposes without compensation.
  • Has legal boilerplate about submittal being full and unconditional agreement with rules and decision of company, and says that the company has right to suspend contest due to technical or other problems. It also states that "photos", "photography", and "images" are used interchangeably, and includes a limitation of liability.
If you do a similar competition, note that your use of images may be limited by other factors such as the rights of a property owner.

Sika also is running a photo contest. Theirs is on Facebook and asks customers to tell a “'Sika® Story' – whether it is an interesting anecdote from on the job, creative use of our products or snapshots of the Sika Triangle logo, or photos from projects featuring our products". The winner is determined by "likes," so there is the potential of more widespread engagement with the public.

Koroseal's approach seems more appropriate for the design professionals they want to reach, Sika's for the broader world of installers.

I am sure few entrants read the contest's rules, however. To bad, because they place an onerous burden on the contestant including, for example:
All Entrants agree to release, discharge, indemnify and hold harmless Sponsor, Facebook, and their affiliates, parent, subsidiaries, advertising agencies, directors, officers, employees, representatives and agents (the “Released Parties”) from any and all claims, losses, damages, liabilities or causes of action of any kind resulting, in whole or in part, directly or indirectly, from participation in the Contest or any Contest-related activity or acceptance, possession, use or misuse of any Prize, including claims based on publicity rights, defamation, invasion of privacy or injury to person (including death) or property.
The risks associated with this claim far outweigh the odds and value of the prize.

Update 2015-03-20

Hey Photographer! How Dumb Are You?

This manufacturer makes a big deal about their competition, mentioning it on several pages in their website.  A big deal for them maybe, but not such a good deal for the entrant:
We encourage all aspiring photographers to enter the XXXXXX Photography Competition.  A first place award in our competition may be the beginning of a lucrative and legendary career in architectural photography. And, as a design-awarded company, XXXXXX will do it's best to promote your work-not as exceptional, but as the best.
That's it; all the fame and glory you can muster, your chance to enter the lucrative field of starving artist/photographer. And, of course, the disclaimer:
...all submissions to the XXXXXX Photography Competition, whether award winners or not, become the artistic property of XXXXXX.  We retain all rights of usage, and are under no legal obligation to attribute the work to the photographer. Third, there is no financial compensation for submissions, award-winning or not.
So while they say they will promote your work, they are under no "legal obligation" to attribute the work.  Maybe we should rely on their "moral obligation." They would be a lot more legitimate if they just said, "please send us your photos."