Baby Photos

As this blog has repeatedly pointed out, a library of high-quality photographs of your products, installation techniques, and projects is an invaluable asset for a building product company.

One of my clients, the general manager of a new start-up, was having a hard time understanding this. Finally, I said,
Your company is like an infant.
Parents take photos of everything their babies do;
you should, too.
 Photo by D Sharon Pruitt,