Website Review: Paidon Atlas of recent architecture

To succeed in building product marketing, it is helpful to stay in touch with trends in the industry. If your product is specified by architects, that requires you to read or scan architectural websites or blogs. A new website,, may be helpful in this regards. It claims a database of over 130,000 images of more than 3000 buildings from 115 countries and more than 1500+ architects.  All the projects were completed in the 21st Century, and the numbers above suggest the complexity of the contemporary global market for architecture.
Southern California? Nope, Angola.
Any database or collection reflects the interests of its editor or curator, and the editor of this website is clearly looking at a very narrow range of buildings. The website says it presents "architecture for architects". This means, apparently, that it is about buildings designed so that other architects will look at them as say, "My, isn't that interesting. I wonder how he gets away with doing something outlandish like that? Maybe I should copy this and I will be considered a great architect as well."

The database comes with filters to help you search the site; interestingly, there are not filters for "style" - so don't look for "traditional" designs - nor for "cost per square foot or square meter" criteria. There is almost no discussion of building performance, and discussion of building materials and performance are given short shrift. In other words, the database is for architecture as still life.
Tessellated Facade.
The editor also fails in accuracy and consistency. The filters allow you to search for "concrete" and "cement", apparently unaware that cement is a component of concrete.  And while a photo featured on the home page has a tessellated facade, it is not listed under the "tessellation" filter.

Building Product Marketing
Still, the site may be helpful to some building product companies or reps. If, for example, you are preparing to call on an architect to discuss the use of your material on their new airport terminal project, you can look at other recent examples of airport terminals or bring up an example or two of the firm's work. If the project happens to be in Kazakhstan, you can see photos of two recent projects in that country. By studying these and other projects, you may be able to ferret design trends that can influence your product development targets or marketing messages. This will help you keep up with the buzz, at least with the buzz of the designers on the team.
Of course, you can probably do all of this just as quickly and perhaps more thoroughly with Google, if you are willing to forgo the editor's taste making sensibilities. The website is published by Phaidon, a major publisher of high-quality books about art and architecture, and costs $240 per annum. Maybe your local university library has a subscription, or Phaidon's 30 day free trial will meet your needs.. Then you can save enough money to purchase one of Phaidon's coffee table book so you can put it in your office, browse the pictures at your ease, and impress your boss, coworkers, and visitors.