A ceramic tile promotional group has, for years, been using a cartoon series to educate contractors and specifiers. It is model other building product manufacturers and promotional groups can emulate. The group's website
"TileWise cartoons were developed under Donato Pompo's leadership for
Club '84 (Ceramic Tile Action Group). Club '84 was a non-profit
organization of accomplished individuals from all segments of the
ceramic tile industry. The group's mission was to develop and
distribute educational aids to educate, train and bring quality
awareness to the distributors, specifiers, installers, and consumers of
"The TileWise cartoons were created to communicate issuses and concerns
in the business of using ceramic tile for all segments of the industry.
The objective was to educate to promote the quality use of ceramic
tile. In each cartoon the screen exagerates what you shouldn't do or
emphasizes an issue or concern, then George the Bucket (named after CTI
founder George Lavenberg) says what is correct. The cartoons ran for
twelve years in each issue of the Tile Industry News, a major industry
publication, published by the Ceramic Tile Institute until 1999 when it
"Use these cartoons to educate your customers and employees to help
avoid potential problems, and to promote a positive image of your
company through newsletters, posters or mailings.
"We hope you can put these cartoons to good use to help your industry
and your business, and we know you will certainly benefit from them if
you do. Good Luck!"