The Green Apple Day of Service is an event coming this fall, organized by USGBC, the folks who bring you LEED. The idea – and it’s a really strong one – is to generate a myriad of volunteer events across the country on that day that will improve the sustainability of schools. There are many types of events, but most of them are the hands-on, get something done type.

The official website mygreenapple.org, describes it thus:

“On Sept. 29, 2012, the Center for Green Schools at the U.S. Green Building Council will host the first annual Green Apple Day of Service. For one day, advocates from around the world, including students, teachers, parents and elected officials, as well as international green building councils, USGBC staff, chapters, member companies and more, will come together in support of healthy, sustainable schools by taking action in their communities. Our vast network of champions will demonstrate the strength and breadth of our movement, leaving a meaningful and lasting local impact.”

This is a great opportunity to make a contribution to the environment and to your community, to contribute and show off your products and let people see how they are used, and to raise awareness of your company’s commitment to the environment. It will make needed improvement to our schools. It will help raise our kids' awareness of sustainability issues. And a lot of people will know about it, including people you want to market to: owners, architects, engineers, and contractors very frequently have kids. In other words, it's a classic opportunity to do well by doing good.

The Greenapple Day of Service will provide sustainable upgrades to schools
across the US. Events are already being scheduled.

Go to the website and get involved. Now! Sept. 29 is coming sooner than you think.

There's a webcast about how you can get involved tomorrow, June 14, at 2 PM ET. You can sign up for it here.