OK, I don't know if this actually relates to building product marketing, but it's too cool not to share.
Seen at Alt Build 2012:
Cardborgami (www.cardborgami.org) is a fold-up temporary shelter made of plain ordinary corrugated cardboard. It was invented by Tina Hovsepian, a native of Los Angeles (where there are more than 30,000 homeless people who do not have access to shelter) while she was an architecture student at the University of Southern California.
Cardborgami is portable (it can be folded open or closed in less than a minute), it's treated to be waterproof and flame retardant, and it's fully recyclable.
Hovsepian, in addition to designing sustainable homes at Duvivier Architects in Santa Monica, CA, has also founded a non-profit to distribute Cardborgami shelters. Her program includes volunteers who teach their homeless clients how to build the shelters (once built, it folds and unfolds without additional assembly). She also wants recipients of the shelters to bring in recyclable cardboard to the same centers where they receive their shelters.
This kind of thinking should be encouraged and applauded. Loudly. This kind of action should be supported, too, so let me repeat: www.cardborgami.org.