Advertising Excellence Award Finalist Created by Chusid Associates

Ceiling's Plus' "You Wood If You Could" advertisement is a finalist in Architectural Record's 2012 Advertising Excellence Awards.  Architectural Record tends to attract the best, most thoughtfully designed and altogether tasty advertising in the construction world,  providing what the magazine publisher calls "stiff competition." According to Laura Viscusi, VP of McGraw-Hill Construction Media (which publishes Architectural Record and SNAP - the ad appeared in the latter publication), the finalists were picked from 170 ads.  "This is no small feat, the ads get better and better every year."

The ad was also the top response-generator in SNAP, a measure of effectiveness which we find perhaps even more gratifying than an award nomination.  It was designed by Chusid Associates; Steve Klippenstein, Art Director; Steven H. Miller, Copywriter; Michael Chusid, Account Executive, for client Nancy Mercolino, President of Ceilings Plus.  

Winners of the 2012 competition will be awarded at the Excellence in Advertising Awards Breakfast will be held on FridayMay 18th at the Grand Hyatt Washington, in Washington, DC, during the 2012 AIA convention.