When I attended architectural school in the 1970's, one of the graduate level studios (not mine) explored the concept of linking highrise towers with horizontal connections. So it did not surprise me when, about 30 years later, buildings utilizing such concepts were actually constructed; the students had become principals in major design firms.
I am reminded of this by a visit to Southern California Institute of Architecture
's presentation of their graduate students thesis projects.
Architectural schools represent a broad range of pedagogical approaches and philosophical underpinnings. Sci-Arc's amuses me; many of the projects on display appear to treat gravity as an optional design consideration. But their creative investigation of architectural forms challenges existing conventions, and suggest architectural trends that will impact the future of building materials. Take a look:
|Sheng-Ping Lin |
|Experiment from robotics lab.|
You won't have to wait to wait 30 years until today's students become principals. In a few months, these new graduates will find jobs and begin influencing what materials are used in buildings currently being designed. Your ability to communicate with them and understand their architectural influences may be critical to your marketing success. For while it may be the principals from my graduating class that make the final call, these youngsters know far more about the realities of computer-aided design than the old geezers ever will.
Now, if only they would understand gravity...
...and if you think I am joking about gravity, take a look at how the emergency exit doors at the school are blocked. This is the second time this year I have visited the campus, and on both occasions the doors were blocked.
This suggests a second reason for you to visit the schools of architecture. The faculty is probably not teaching students about your products and technology. This creates an opportunity for you to cultivate relations with these future principals.
Sci-Arc photos by Vladimir Paperny.