New "Speed Dating" Event

Instead of flying from city to city to meet with key architectural specifiers, imagine having them congregate in one location in a format that allows you to have one-on-one meetings and networking opportunities.

This is the "speed dating" concept of building product sales calls.  Like the social speed-dating programs where the ladies get in without charge, specifiers will attend these junkets on an all-expenses paid basis. Manufacturers pick up the tab, starting at $6000 per sponsor.

Forums like this, from Arc-US and others, are already part of many manufacturer's marketing mix. Now, the Construction Specifications Institute has decided to play matchmaker, too.

CSI has announced a "Master Specifiers Retreat" to be held March 8 – 10, 2012 in Tucson, AZ. It will "bring together senior specifiers from across the country for an intimate gathering of focused education, group networking, and one-on-one meetings with building product manufacturer executives." The event, they say, is for:
  • "Expert specifiers who specify millions of dollars of products, and who are ready for a high-level discussion about specifying.
  • "Manufacturer executives who are ready to develop profitable, mutually beneficial relationships with these specifiers."
The mix of attendees is likely to be different than those at the Arc-US events, attracting more people with titles like "director of specification" or "specification consultant" and fewer people with titles like "project manager" and "principal." This is a useful cohort for manufacturers in many product categories.

For more information, contact Susan Konohia, or 703-706-4744.