Are You Ready for World of Concrete?

World of Concrete 2012 kicks off just 4 months from now.  When are you going to start getting ready?
A little planning now saves big headaches at the show!
If you're exhibiting at WOC, now is the time to be putting the pieces in place, so you can make World of Concrete work for you to its maximum potential.

* Is your booth designed?
* Is your sales collateral up-to-date?
* Have you written, shot, and edited the videos you're going to show in your booth?
* Do you have an up-to-date press kit to put in the Press Room, so trade magazine editors can learn about your products and your news?
* Have you booked a press conference to tell the world about your new products and innovations?
* If you're giving a seminar or continuing education presentation, is it written and designed?
* Are you going to do anything to encourage customers and prospects to visit your booth -- like direct mail, pre-show advertising, or at-show sponsorships?
* Who will be staffing your booth? Are they trained in booth skills?

Light a fire under your people, so they can tackle these issues bit by bit during their downtime, and not cut into business later with a big last minute crunch.

Exhibiting at any tradeshow is a big investment.  Support it with the proper prep, so you can make it pay off.  (And if you need help, don't hesitate to call on Chusid Associates.)