JMAT is one of three periodicals, along with the Journal of Building Enclosure Design (JBED) and Journal of Building Information Modeling (JBIM) published by NIBS.
While it is unlikely to become a major industry publication, it reaches industry leaders in government, research, and academia. It will also reach leading engineers and technical consultants working on advanced materials. These thought leaders will be interested in advanced materials and technologies being developed by building product manufacturers and their suppliers. It accepts contributed articles and advertising.