Facebook for Building Product Sales

CSI Product Representative Practice Group Meeting
These online meetings are a great way for sales reps to stay in touch with evolving practice concerns.

May 4, 2-3 pm ET

Topic: Facebook: How to plan for and develop a successful business page
Presenters: Matthew Fochs and Stirling Morris, CSI, CDT
Group Leader: Alana Sunness Griffith, FCSI, CCPR

Since it's infancy in 2004, Facebook has grown to become one of (if not the) largest networks of people across the globe. Over the past seven years, many iterations of Facebook have come and gone and with each change, businesses have tried to find a way to connect with the nearly 615,000,000 users that visit the site. From profiles to groups to pages, navigating the different ways that Facebook can connect with people can be both confusing and time consuming. Looking specifically at Facebook pages as a platform for promoting, marketing and sharing your products with users across the globe, this month's presentation will not only show you the step-by-step process for getting started but also walk you through some of the tricks and pitfalls of Facebook marketing.

Learning Objectives:
- Learn the Who, What, Where, Why and How of Facebook Pages
- Investigate the import question that many companies forget to ask, "Why Facebook and Why Now?"
- Understand the resources (money, personnel, and content) needed to develop and maintain a Facebook Page - Come away with the knowledge to start your own Facebook Page in one afternoon, but get the knowledge to keep it going for years.

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server

Macintosh®-based attendees
Required: Mac OS® X 10.4.11 (Tiger®) or newer

Click to Register