Help a Reporter Out, Get PR

Help a Reporter Out (HARO - allows journalists to find and connect with industry experts and other information sources. When a journalist posts a query about something related to your company or industry, you can contact the journalist and offer your services.

As a construction industry marketeer, your daily email will be full of queries that may not relate to your niche product. But creative PR pros will find a way to work their interests into many pitches.

By responding to a reporter's request for news, you can position yourself as an industry or product expert, get credited or quoted in the article, and increase your company's publicity for free.