Another Magazine goes Online Only

Masonry Construction is the latest trade publication to drop its print edition and become online only. This trend has important implications for advertising and PR.

An announcement from its editor explains:
Being nimble and quick on your feet are necessary when business prospects become challenging. As unpleasant as they may be, sometimes changes are necessary. Masonry contractors know this as well as anyone. The publishing environment has been very similar the past couple of years. So we are moving in a different direction and have ceased publishing the print edition of Masonry Construction magazine. But along with this, there is also good news: Masonry Construction will still appear in various electronic formats to keep you up to date about the masonry industry.
No doubt the Great Recession was a factor, but it also reflects changes in how the industry gets its information. Watch for Masonry Construction and others to start publishing for mobile devices that contractors can read in the field.