T.L.A. can be B.A.D. for B.P.M.

I received an e-mail blast today from a leading building-industry organization and inviting me to an upcoming event:
NFMT’s the Place to be for BIM, FM, WBDG, FMOC, COBie and SPie
A string of initials like this is hardly inviting, and only barely intelligible. As the headline to this post suggests:
Three Letter Acronyms (TLA) can be bad (BAD) for Building Product Manufacturers (BPM).