Gowalla Introduces One-Stop Check-Ins

Gowalla just made a major play to take over the location-based app market. Their latest update has integration with Facebook Places and Foursquare, meaning you can use one app to participate in several networks simultaneously.

I still think location-based programming has not matured enough yet to be very useful in our industry, but once it has this feature will make Gowalla much more useful to marketers by allowing them to multiply their efforts.

[h/t ReadWriteWeb]