At Least it's Not Politics

Building product marketing can be fierce, but at least its not as nasty as the marketing of political candidates. 
Continuing a family tradition of marketing excellance, my son, Andrew Chusid, managed the successful reelection campaign for Illinois State Representative Carol Sente. In the closing weeks of the campaign, unidentified parties placed posters throughout Sente's district that linked her to an unpopular local politician facing recall.

According to the local newspaper, "'Carol was disgusted by these dirty tricks,' Chusid said."

There may be dirty tricks played between bidders or subcontractors, and building product manufacturers often make technical or judgment errors in their marketing collateral. Overall, however, I am grateful for the integrity shown across the board by building product marketing. At least it isn't like politics.