FTC Revisions to Green Guides

New revisions to the FTC "Green Guides" were proposed yesterday. According to the FTC website:
The Guides for the Use of Environmental Marketing Claims, commonly known as the Green Guides, to help marketers avoid making environmental claims that are unfair or deceptive...The Green Guides outline general principles that apply to all environmental marketing claims and then provide guidance on specific green claims...
 A summary of the proposed changes can be found here. It is worth a read, but I do not see any major substantial changes forthcoming. In general it follows the trend to increased transparency, backing claims with hard data, avoiding universal claims of "eco-friendliness" in favor of more specific descriptions, and using certifications that state the basis for the certification.