Direct Mail Still Works

There was no way to ignore this package when it arrived in our office via USPS. The presentation works because the new foam product needs to be felt and handled to be understood. More, the outer sleeve is targeted to support a local presentation, and the fan-deck cards invite more interactivity than a plain brochure would.

And to make sure the message was received, Owens Corning also sent an email announcement about the local event. It arrived within a day of the package.

One suggestion to improve the presentation:  The cover letter was set in 8 point type, almost impossible to read. They could have said more, by saying less.