If You Want to Sell Internationally, Look International

Here’s a tip for any US business seeking to sell on an international scale: revise your phone number.

At World of Concrete, I offered my client’s press kit to an Australian journalist.  He said, “Oh, I saw that on the table, but I didn’t bother because they’re not international.” 

I asked how he figured that out (since my client was adamant that he would sell anywhere in the world).  The journalist pointed to the telephone contact number at the bottom of every page of the press kit.  “They only have an 800-number.  Those don't work internationally.  If this company ever got or wanted international customers, they’d show the international calling code.”

An 800-number is great for your North American customers, prospects, etc., However, if it’s your only contact number, it’s a quick tip-off that you don’t have foreign customers and don't have experience doing business overseas.  An international caller to the US would expect the international calling prefix “1” to dial North America, sometimes referred to as a “plus code.” 

Thus, the international-friendly number for Chusid Associates would be shown as +1 818 774 0003. 

Go over your sales literature, press materials, website, letterhead, etc, and see if you’re projecting the international image you desire.