I welcome the revival of the construction publications of Reed Construction. Having more media channels keeps advertising pricing competitive, allows messages to be targeted more effectively, and creates additional outlets for publicity.
Here's the press release:
Scranton Gillette Communications Partners With MB Media
Construction Titles to Re-launch in September 2010
Scranton Gillette Communications (SGC) has partnered with MB Media to form a limited liability corporation (LLC). This new equity partnership will oversee the construction group brands that MB Media acquired from Reed Business Information (RBI) in May 2010.
The new partnership includes the following print and online properties: Building Design+Construction, Custom Builder, Construction Equipment, Housing Giants, Professional Builder, Professional Remodeler, Construction Bulletin, SpecCheck, www.BDCnetwork.com, www.LogInAndLearn.com, www.VisibleCity.com, www.ConstructionEquipment.com and www.HousingZone.com.
These properties represent more than 325,000 construction professionals, including contractors, engineers, architects, remodelers, single-family home builders, and equipment managers and owners/developers working in residential, commercial, industrial, institutional, single-family, and multifamily markets.
The construction group properties will continue to be led by MB Media CEO Tony Mancini and MB Media President Rick Blesi. Many key team members also will continue to support these titles following their re-launch in September.
The move also increases the construction portfolio of Scranton Gillette. Its brands include: Water & Wastes Digest, Water Quality Products, Storm Water Solutions, Infrastructure Solutions, Roads & Bridges, Transportation Management + Engineering, Residential Lighting, Hospitality Lighting, and Home Fashion Forecast.