Marketing without Print Catalogs

Few architecture or engineering firms still maintain large libraries of building product catalogs. The following news item suggests that "hardcopy" libraries will continue to shrivel at design offices:

Stanford University is eliminating 85% of the volumes in its engineering library.

The reason: the materials are now available online, and the students find it faster and easier to do their research online. Click here to learn more.

This trend has caused each of our clients to rethink their product literature and marketing communication strategy.