Increasing Demand for Electronic Books and Materials

As a building product manufacturer, you need to know where your consumers' marketplace is.  There is strong evidence that it is now the internet marketplace. 

The other day I was listening to a public radio station and they mentioned that now sells 80% more electronic books than hard copy books. This number probably doesn't reflect the general public, since most of the customers that make purchases via are more likely to be regular internet consumers.

However, your customers probably aren't used to shopping through a local store, sifting through the tons of products on the shelves anymore.  They are also more likely to be buying things in an online space.  Make sure your products are readily available for purchase online and that they are listed in as many online purchasing portals as well.