Photo Contest Generates Publicity, an Interactive Community, and Free Photos

Anyone in the building product marketing world knows how difficult it can be to get project photos. Miro Industries has come up with an ingenious way to get an influx of their products' photos. By hosting a photography competition for the best MIRO rooftop support photo and the worst rooftop support photo, Miro Industries gets to sift through hundreds of project photos at the expense of $2,000 in reward prize money.

This great idea not only generates publicity by getting other people to use the photos and spread the word about the competition (and therefore their brand), but it also creates an interactive community where people can comment on the best and worst photos such as our favorite one:

Click here to learn more about their competition and to get an idea of how your company can do something similar.