iPad Apps: Channel to Reach Designers

The arrival of the Apple iPad on April 3 was followed, just 5 days later, by the arrival of the first BIM app for the iPad. Structural Engineering & Design reports that goBIM is the first iPad-compatible app to enable users to navigate models and review data tagged to model elements (such as materials, manufacturer information and volumetric information). www.gostructural.com/news-ipad_to_unlock_power_of_new_app_for_building_designers-435.html.

Apple's iPad has a large, bright, colorful screen that is likely to be very useful to design professionals.

This early entry of A/E tools to the iPad platform is, perhaps, an indication that the device will have broad appeal in the design community.  That big, bright, highly portable screen could be replacing both the clipboard and the laptop in many meetings and site visits.

Businesses in all corners of industry and commerce have found it advantageous to create apps for the iPhone.  Some of these apps are simply brand promoters, such as the brilliant sponsoring by Charmin toilet paper of a free app that locates public restrooms in the user’s immediate vicinity.  Some serve a function directly related to doing business, such as a dedicated insurance quote app for a particular insurance carrier’s agents.  Some serve as an electronic catalogue, or a purchasing device.  This last idea lends itself far better to the big-screen iPad, where it can display architectural materials at a pleasant scale, and explain design problems and concepts with readily accessible illustrations.  The iPad-based catalogue not only weighs nothing, so it can be carried anywhere, but it can go conceptually where a hardcopy catalogue cannot: interactivity, video displays, and far more.

Apps have powered the mushroom-like growth of the iPhone, and can be expected to have a big effect on the popularity of its larger sibling, the iPad.  The device will in all likelihood attract design professionals, which will attract developers to make apps for those designers to buy.  This means the device will probably be in their hands in large numbers by this time next year. Put the pieces together, and it suggests that iPad apps could be a golden road to the hearts and minds of architects and engineers.  

A thoughtfully designed app that is both useful and free will always be popular. We believe that developing such apps, to give away from promotional purposes, is a great opportunity for building products marketers, and we are working with our clients to take advantage of it.