"Scriptio Continua" Online Addresses

When telling someone about this website, I explain the address is, "building product marketing dot com, written as one word without spaces or punctuation."

"Written as one word without spaces or punctuation" has become common in daily language as we exchange e-mail and website addresses. To my ear and tongue, the phrase sounds and feels clumsy and inefficient.

Fortunately, there is a more elegant way to say, "written as one word without spaces or punctuation," and that is the Latin phrase "scriptio continua."

"Scriptio continua" means "continuous script" and is a writing style used in ancient Greek, Latin, and other languages. For example,


(This is written in scriptio continua.)

I believe it its time to bring back the term. It allows me to say, simply and concisely, "Visit my website at building product marketing dot com, scriptio continua."

My proposal will not work, however, if I have to explain "scriptio continua" every time I use the phrase. One person, alone, cannot change the language or reinvigorate an archaic term. But working together, it can happen very quickly.

If you feel my proposal has any merit, I invite you to embrace and use "scriptio continua" in your spoken communications. More importantly, please use the power of social media to spread the word about "scriptio continua."

Repost this on your blogs and facebook page, twit it, digg it, share it with the other tools of cybermedia to make "scriptio continua" part of our common language.


P.S. A Google search on "scriptio continua" today returns about 24,300 hits. I will report changes in this result from time to time on this blog.