Understanding the Specifier

Specifiers are researchers, quality assurance managers, and mind-readers. CSI's Specifier Practice Group recently discussed what is expected of specifiers, both in-house and consulting, as part of their everyday practice. The discussion is summarized on CSI's blog in a post titled "What is Expected of a Specifier?"

If you've ever wondered why we at Chusid Associates advocate selling to specifiers, this blog post is for you. It's a great insight into how specifiers see their work; as such, it's also a good way to discern how product representatives can become essential partners to specifiers. Product reps can provide information to specifiers that's clear, concise, correct, and ready to pass on to designers. When a product rep makes a specifier's job easier, everybody wins.