The RIGHT Way to Speak to Customers

New research confirms that, "humans prefer to be addressed in our right ear and are more likely to perform a task when we receive the request in our right ear rather than our left." (Science Daily, June 24, 2009).

With this in mind, try to sit on the right side of a prospect or someone else you are trying to influence. Of course, be aware of indications (such as a hearing aid) that might suggest an individual's specific preference.