Social Media in Building Product Marketing

New communication and collaboration tools can increase the reach and effectiveness of your sales and marketing, reduce the environmental impact of sales calls and help control cost of sales.

Consultants from Chusid Associates recently presented a seminar on the topic for the Los Angeles Chapter of the Construction Specifications Institute. Presenters included: Michael Chusid, FCSI, RA and Aaron Chusid, CSI. Aaron is a specialist in communications and Michael has authored numerous articles on building products and construction.

Among the topics discussed were:
  1. Social networking sites (LinkedIn, MySpace, Facebook, etc.)
  2. Twitter
  3. Email blasts
  4. Blogs
  5. Building information modeling (BIM)
  6. Desktop-to-desktop video conferencing
  7. Cell phone internet
The program is available for presentation to Building Product Manufacturers, Trade Association, and Professional Societies.

Copies of the handouts are available by contacting