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What Our Clients Say About Chusid Associates

“Ceilings Plus has increased sales over 25% annually while working with Chusid.”

Nancy Mercolino, President
Ceilings Plus

“You have an amazing grasp of the full range of construction technologies and an unparallel ability to make even the most complex scientific and engineering principles simple to understand.”

Bill Latka, President, Rivet Entertainment LLC
Producer of Deconstruction: The Science of Building a House

"We’ve benefitted significantly from Chusid’s counsel, pattern recognition, and straightforward approach. He is able to think like an architect, a construction specifier, a distributor, a sales rep, and an installer—all at the same time. I highly recommend the Chusid Associates team, especially for manufacturers with a strong sustainable/LEED story, selling to an eager AEC audience demanding green products."

Luke Pustejovsky, VP Business Development & Product Marketing
CalStar Products

"Ecolite is very happy with the work Chusid has performed." "The exposure in various publications has brought in a vast assortment of leads and opportunities and has helped us to better understand our market."

James Lawrence, President
Ecolite Concrete USA, Inc.

“I often joked with Michael that I owed my job at Scofield to his excellent work for their competitors. He made such an impact that Scofield had to search far and wide to find an experienced marketing professional who could redress the balance. I always watched what Chusid was up to, and I learned more than a thing or two about building products marketing from the results he so skillfully produced - again, and again and again for his clients!”

Sherry Boyd, Former Marketing Director
L. M. Scofield Company

"Michael is simply brilliant. He has a unique ability to grasp the essence of a marketing problem and come up with a totally unexpected but highly efficient solution. Anyone involved in marketing a building product should consider hiring Michael as a consultant. His total honesty and a great sense of humor help too."

Vladimir Paperny, President
Vladimir Paperny & Associates

"Chusid Associates brought a unique and insightful understanding of how to consistently have your products specified. Their practical experience and consultive sales approach were major contributors in helping the industry increase market share across a broad spectrum of applications. Their teaching style was highly interactive, imaginative, and had dramatic impact on professionals in this industry. They are very easy to work with and deliver high value for their clients."

Brian Goodmiller, Former National Marketing Director
Precast/Prestressed Concrete Institute

"You guys did one of my favorite 4specs ads -- Great images - and the copy is a show-stopper."

Kimberly Gilboy, Associate Publisher
4specs.com

"I had the opportunity to work with Michael during the last 3-4 years as the editor of the PTI Journal. He has exceptional journalistic skills." "I particularly enjoyed his innate ability to take highly technical subjects and present them in a form that people with technical as well as non-technical backgrounds can enjoy and understand."

Pawan Gupta, Technical Director and Editor
Post Tensioning Institute Journal

“I have come to rely upon Michael Chusid as my “Blank Page Guy” to whom I can turn when I am staring at a blank piece of paper and don’t know what to write first, or when I need an objective viewpoint to a problem or challenge.”

Nick Paris, Vice President, Marketing
Davis Colors

“Congratulations, your advertisement is in the “Top 25” for responses in Concrete Construction magazine during the past year.”

Bruce Suprenant, Vice President
Hanley-Wood

"Chusid Associates has made a critical contribution to successfully bringing Lythic Solutions to the marketplace. With their knowledge of our industry niche, they helped shape our message and make a conceptual strategy for branding . Their PR articles in trade publications generated contacts from specifiers and contractors from around the world and led to sales. The Chusid Team’s ability to produce effective marketing literature and collateral sales materials, based on our knowledge and advanced technology products, leveraged us into market prominence quickly and with credibility. Collaboration with Chusid Associates has made it possible for Lythic Solutions to build its brand, on an international scale, in a faster time frame than we had anticipated before finding them."

Brad Sleeper, General Manager
Lythic Solutions, Inc.

"Your final summary report will be a great tool for Caesarstone, globally; mainly with relations with professionals such as architects, engineers, contractors, etc. I appreciate your important support."

Amir Rotem, General Manager
CaesarStone (Israel)

“Thank you for the copy of your letter to…. We appreciate your arguments on our behalf and feel well served by your representations.”

Chic Weege, Director of Marketing and Sales
Sloan Valve Company

“I would like to extend my thanks for the good work done with the development of our new architectural sales brochure and Sweets insert. Your guidance and creativity resulted in a piece of literature I am very pleased with. I believe it clearly and simply delivers the message of what Norton foam sealants are.”

Geoffrey D. King, Product Manager – Specialty Foams
Norton Performance Plastics Corporation (Now St. Gobain Performance Plastics)

"During our phone conversation, you asked if I was happy with Mike M.'s work. I said he was great. I need to tell you that I have the same opinion of you, Aaron, Steve and the rest of your staff. I am very pleased to have selected Chusid Associates as our marketing arm."

Michael Hurst, President
ChloroFill LLC

“Michael’s thoughtful guidance, creative problem solving, and commitment to our vision has helped sustain our start-up through several difficult years and has enabled us to raise over $20 million in capital.”

Mike Mehlhoff, President
Enviroc, Inc.

“Chusid has the skill, the control and the soul of an artist.”

Los Angeles Times, October 3, 2005

“You were able to take us beyond the theory and fundamentals of marketing to share pragmatic solutions to the many challenges confronting building product manufacturers. We also want to thank you for the flexibility with which you modified your presentation when, without notice, our schedule was forced to change. Not every speaker would have been so graceful under a stressful situation.”

Robert Davis
Air Movement and Control Association

“Thank you for helping make our contractor’s meeting a huge success! Your presentation received ‘rave’ reviews from our contractors.”

Mike Archambault, Co-Owner
Patterned Concrete Industries

“The audience was more than pleased with your seminar on how to increase market share. The five ideas and practical information you shared will help everyone in the audience to be more aware of opportunities in the construction industry.”

Vincent Tamburrini, President
Exterior Insulation Manufacturers Association

“I learn from him every single time – excellent.” “Very well presented!” “A very good general refresher course on my existing skills as well as some new ones.” “The sales/marketing training was very relevant and timely for my recent career change.”

Sales School Participants
Precast/Prestressed Concrete Institute

“What it boils down to is that Chusid’s approach is the easiest architectural sales call to make.”

J.L., Sales Representative
Koppers Roofing

“Several times over the past decade, I have asked Chusid Associates to provide me with up-to-date market research prior to launching or repositioning major products. By providing independent assessment of market conditions and customer attitudes, Chusid Associates has enabled me to make better informed decisions and to proceed with increased confidence.”

Scott Roos, Vice President, Product Development and Marketing
Juno Lighting, Inc. Lighting products, luminaires, illumination

“Your interactive coaching approach really got the staff cooperating as a team. I have never seen them so turned on and open to new ideas. By the end of the day they were suggesting and volunteering for projects to improve office communication, organize sales training and product knowledge classes, and launch new customer service initiatives.”

George Baty, President
Cresset Chemical Company

“I want to thank you for the two-day sales school. Those who were new to construction product sales received valuable basic training and an approach to the industry. Yet, at the same time, their more seasoned colleagues were coached thoroughly on issues that effect sales and marketing strategy and management concerns. With the role playing scenario, small group exercises and other learning modalities, you kept up a fast pace and lots of activity. However, I was impressed with the smooth flow of the program. The two days passed quickly while the participants built enthusiasm through your leadership.”

Brian Hall, National Marketing Director
Canadian Precast/Prestressed Concrete Institute

“Our ad firm, though competent, had only limited experience marketing to architects. This was a concern I addressed by recruiting Chusid Associates to consult on the project. As a trusted consultant, you provided thoughtful advice and careful direction at every stage of development.”

Tony Reed, Market Development Manager
Engelhard Corporation

“I really appreciate your “devil’s advocate” attitude, as the more I can think through the obstacles, the better.”

Brian Smith, Founder and President
Ecolite Concrete Services

“I hate to admit it, but it’s hard to make construction chemicals sound exciting. But that’s exactly what Michael Chusid somehow manages to do.”

Ron Farris, Specialty Products Manager
Boral Material Technologies

“I have found Michael to be extremely knowledgeable about the construction industry selling process, the power of specifications, and the channels of product distribution. He is a recognized authority in the field.”

Perry B. Sells, General Manager
R.S. Means

"Michael is an inventive individual, with out-of-the-box ideas that get the job done in creative ways."

Raymond T. Hemmings, Vice President
Vitro Minerals

"I firmly believe with your assistance, I will be able to take Slip Tech to the next level."

Scott D. Solinger,
Slip Tech

“It was a pleasure to receive an article so well-organized and mechanically flawless that almost no editing was required. That you included detailed, beautifully written captions as well is nothing short of miraculous.”

Carolyn Schierhorn, Editor
Masonry Construction

“Great news [about the full page ad you created]... out of 37 full page advertisers in June, only 3 scored more leads...and one of those was a spread. Pretty darn good!”

Sherylen Yoak, Media Manager
McGraw-Hill Construction

“My Executive Director wanted me to thank you for the great articles this month. He came down to my office to tell me how impressed he was after reviewing this month’s e-newsletter. He also said that your hard work is visible, not only in the increased quality of our publication but also in terms of the feedback he’s received since you’ve started working with our program.”

Tad Kicielinski, Communications Manager
Helmets to Hardhats

“The presentation all around was great. I believe you kept everything very simple, and explained the benefits and advantages in leveraging the new media during daily calls.”

Tan Diep, Architectural & Engineering Representative
ICI Paints

"This is excellent!"

Sherry Boyd, Director of Marketing & Communications
Professional Trade Publications, Inc.

“Your presentation was tremendous. I believe every one of Senergy’s distributors learned something from your comments.”

Robert W. Olson, Vice President - Sales
Senergy

“I remember my first trade show -- AIA in L.A. -- and you gently showing me how to set up and work a booth, and critiquing the graphics (you were right).”

Joy Davis, Communications & Web Community Manager
Construction Specifications Institute

"We need this kind of support/direction/assistance... I can sleep again."

Gregg Melvin, Senior Applications Engineer
Elco Construction Products

“You have brought some very needed and targeted focus to our company.”

David Raskoskie, Sales Manager
Elco Construction Products

“The article you wrote about Cheng Concrete is one of the two best written pieces we’ve EVER seen in this industry.”

Annalyn Chargualaf-Peluso, President
CHENG Concrete

“You have earned your reputation as a leader in construction marketing. Whenever a building product marketer asks me to recommend a source for marketing expertise, I never hesitate to recommend your services.”

Diana Granitto, Editor and Publisher
Construction Marketing Today